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Short answer: there is no VAT on UK to USA shipping. Exports of goods leaving the UK for the USA are zero-rated under VAT Notice 703 — you charge 0% on the invoice. But “zero-rated” doesn’t mean “ignore it” — you still need proof of export, you still record the sale, and a few edge cases trip people up.
If you sell to American customers from the UK and you’re VAT-registered, read this end-to-end. It will save you arguing with HMRC.
Zero-Rated, Not Exempt — Why the Distinction Matters
VAT has two ways of charging nothing:
- Exempt — the supply is outside the VAT system entirely. You can’t reclaim input VAT linked to it.
- Zero-rated — the supply is taxable, just at 0%. You can still reclaim input VAT on related costs.
UK to USA exports are zero-rated. That’s good news — it means the VAT on your packaging, your shipping platform fees, and your fulfilment costs is all reclaimable on your quarterly return.
If you’ve been ticking “exempt” by mistake, fix it now and you may have reclaim due.
When You Charge 0% VAT — The Standard Case
The simple, common case: a UK business sells goods to a US buyer, ships them via UPS, DHL, Royal Mail, or TradeWind, and the parcel physically leaves the UK.
On the invoice:
- Show the goods value at 0% VAT
- Show the postage at 0% VAT
- Show a total in GBP (or convert to USD using HMRC’s published rate)
- Add a note: “Export of goods — zero-rated for VAT under VATA 1994 s.30”
Record the sale in box 6 (total value of sales) on your VAT return. Nothing goes in box 1.
When VAT Sneaks Back In (The Catches)
Three scenarios where VAT does apply despite the destination being the USA:
1. Sample returned to the UK
You ship a sample to a US buyer, they ship it back, and you sell it to a UK customer. The new sale is a domestic UK supply — charge 20% VAT.
2. Free postage bundled into a UK order
You’re shipping a parcel to a US customer but also throwing in a free promotional item being delivered to a UK address as a thank-you. The UK-bound item is a domestic supply and owes 20% VAT.
3. The parcel never leaves the UK
If you book a label, the parcel is collected, and the carrier returns it to you (refused by customs, address issue, refused at the door), the export hasn’t happened. HMRC’s view: no export evidence = no zero-rating. You’d need to either prove the goods left later, or treat the supply as UK-rated.
The Evidence HMRC Wants — Bill of Lading and Friends
You have three months from the supply date to get evidence of export. Acceptable proofs:
| Document | Provided by | Counts as |
|---|---|---|
| Bill of lading / air waybill | Carrier (UPS, DHL, FedEx) | Official evidence |
| Commercial invoice with carrier stamp | You + carrier | Commercial evidence |
| Carrier tracking record showing US delivery | Carrier | Commercial evidence |
| Customs declaration (CN23) | You / carrier | Commercial evidence |
For sellers on TradeWind, the booking confirmation and tracking record together satisfy HMRC’s commercial evidence requirement. Keep both for six years (the standard VAT record-keeping window).
What About DDP — Does Paying US Duty Affect UK VAT?
No. DDP (Delivered Duty Paid) is a US customs concept. You pay US import duty on the buyer’s behalf at the US border. This has zero effect on your UK VAT treatment — the supply is still a zero-rated export.
UPS Worldwide Economy DDP through TradeWind and Royal Mail PDDP both work this way. Your UK invoice still shows 0% VAT regardless of whether duty was pre-paid or billed to the recipient.
Common Mistakes UK Sellers Make
A few patterns we see often:
- Charging 20% VAT to US buyers “just to be safe” — you’ve now overcharged your customer and inflated your VAT liability. Refund and re-issue.
- Not recording zero-rated exports at all — they still go in box 6 on the VAT return.
- Losing the carrier tracking record — if HMRC asks for evidence at audit, “the carrier had it” isn’t enough. Save your own copy.
- Treating Northern Ireland as a non-UK destination — NI is still UK for VAT on goods.
- Forgetting to reclaim VAT on shipping platform fees — that’s reclaimable input VAT.
The Bottom Line
UK to USA shipping is zero-rated for VAT. You charge 0% on the invoice, you still report the sale in box 6, and you keep the carrier’s record as proof of export. Don’t charge 20% VAT to US buyers — it’s wrong and refundable. Don’t ignore the records — HMRC checks at audit.
If you’re shipping at any kind of regular volume, a platform like TradeWind handles the customs paperwork and gives you a tracking record per parcel. For B2B and freight loads, TradeWind’s USA business shipping keeps the same VAT-clean evidence trail across larger consignments.
Sources
- VAT Notice 703: Exports of goods from the UK
- HMRC VAT Guide: Place of supply of goods
- VATA 1994 s.30 — Zero-rating
Want to see what shipping your parcel actually costs?
Use the TradeWind calculator — 30 seconds, no account needed. Live UPS Worldwide Economy DDP rates.
Get a quote →About the author
Oliver Gibson
Co-founder, TradeWind Shipping · Bristol, United Kingdom
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