On the 12th of every month

Send any parcel to America for

£12.80

Any weight. Up to 30 kg. First 200 parcels on the 12th of each month.

Same fully-tracked UPS Worldwide Economy DDP service. US duty pre-paid. Your buyer pays £0 at the door. We absorb the difference because the press attention is worth more to us than the £20-a-parcel loss.

Next £12.80 Day in

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· 9am UK time · 200 parcels available

Don't miss the next one.

One email, the day before each event. No marketing list, no other emails.

How it works.

1

9am UK time, every 12th

The £12.80 flat rate goes live across the homepage quote tool at 9am sharp on the 12th of every calendar month.

2

First 200 parcels only

Cap so it doesn't bankrupt us. Once 200 labels have been booked, the rate reverts to our published rate card. Recent events have sold out within ~3 hours.

3

Any weight, up to 30 kg

£12.80 covers the full parcel range — a 1 kg envelope or a 30 kg box, same price. (Above 30 kg we can't ship via UPS Worldwide Economy DDP at all.)

4

Same service, same speed

UPS Worldwide Economy DDP, US duty pre-paid, 4–7 working days to all 50 states. We absorb the cost difference; you absorb the press coverage.

For journalists

Why we're doing this (and how to cover it).

UK→USA shipping prices roughly doubled after the US ended de-minimis on 29 August 2025. The four incumbent carriers raised list rates in lockstep. We're a UK-built challenger that wants to make the point that the price you see on the tin isn't the price they have to charge.

£12.80 Day is a recurring stunt. The 12.80 number is our public 1kg rate; the 12th of the month makes it memorable; the 200-parcel cap keeps it sustainable. We log all sales transparently — happy to share which UK cities the parcels left from and which US states they went to after each event.

Email press@tradewind.express with "12.80 Day" in the subject — Oliver will reply same day. Press kit is at /press.